Decision Fatigue: Why Your Brain Gets Tired

Ever wonder why Steve Jobs always wore a black turtleneck, or why Mark Zuckerberg wears the same gray t-shirt? It wasn't fashion; it was a strategy to combat Decision Fatigue.

Your brain has a limited supply of "decision-making energy" each day. Every choice you make, from what to eat for breakfast to which email to answer, depletes this energy.

The Cost of Choice

When your decision energy runs low later in the day, you tend to do one of two things:

• Become Impulsive: You eat junk food or skip the gym.
• Avoid Decisions: You procrastinate on big projects.